Bruno Vespa in Il Mattino foments hatred and social opposition, especially against homosexuals.

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Antinoo Arcigay Naples firmly and decisively expresses its motivated disappointment with the editorial entitled "“That fishing on TV that lit up social media” signed by Bruno Vespa, published by the newspaper The Morning (and in other newspapers) and dedicated to the at least controversial advert of a well-known supermarket chain that uses the supposed sadness of the children of separated couples to promote the sale of its products.
Regardless of the positive assessment of the commercial in question, an assessment legitimately expressed by Vespa in his editorial and with which one may or may not agree, depending on one's personal experiences, one's sensitivity to the topic, or even one's political orientation—since it is undeniable that the commercial winks at a certain political culture—what outrages and dismays us is the dangerous and Manichean syllogism according to Vespa, whereby on the one hand there are those who liked the commercial and therefore understood its positive message, and on the other there are those of the "politically correct" who, in criticizing the commercial, call into question "the very concept of the heterosexual family.".
The latter, for Vespa, would be an expression of the "new normal," one that accepts two men kissing on the Sanremo stage, that TV series have gay characters, that two people of the same sex can marry and claim the right to parenthood.
By virtue of this syllogism and by artfully manipulatively raising fears of "poor heterosexuals being isolated in the catacombs," Vespa calls to arms those who think like him, those who are in line with "the old normal"—the one that, to be clear, appreciates the rhetorical commercial that blames separating parents for selling peaches—declaring that this, against the "new normal," "is a battle worth fighting.".
What is causing outrage and dismay is precisely this tendency towards a sort of crusade that, taking inspiration from an advertisement that has nothing to do with the struggles for rights of LGBT+ people, foments hatred and social opposition, especially against homosexual people.
In a historical moment dramatically marked by episodes of hatred and violence against minorities, messages of this kind are alarming and worrying, undermining democratic stability and social cohesion, ideologically identifying an "enemy" to be fought where there is no enemy and no danger but, at most, only the legitimate demand for equal rights and equal protection (and the advert and fishing have nothing to do with it).

Our Association immediately asked the newspaper Il Mattino for permission to respond, but to date the Neapolitan newspaper has received no response.

From the article That fishing on TV that lit up social media by Bruno Vespa
“From a technical standpoint, the commercial is very beautiful and very innovative. At two minutes, it's four times longer than regular commercials and therefore potentially very risky. The images are of great quality. The little girl's expressions are masterful (she was chosen from 170 competitors). The commercial is in absolute counter-trend.  He goes deeper. This is the first advertisement tinged with sadness. When she watches the peach pass by on the trolley, Emma's expression is sad, because all children of separated parents are sad—at least initially.”
 “I thought it was already being questioned – because it is much less widespread than it once was – the Mulino Bianco family where everyone smiles (mothers, fathers, children, grandparents). I discover, however, that 'political correctness' (very incorrect, in my opinion) calls into question the very concept of the heterosexual family. Two men can kiss in the middle of the festival Sanremo“…. “woe betide anyone who says that a gay couple should not get married and adopt a child or have it born from the womb of a stranger's wife" because it is the new normal, but as soon as the old woman shows up not with the Mulino Bianco, but with the discomfort of a little girl whose parents are separated, the social networks are inflamed. Well, this is a battle worth fighting to avoid the isolation in the catacombs of us poor heterosexuals.“.

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Antinoo Arcigay Naples firmly and decisively expresses its motivated disappointment with the editorial entitled "“That fishing on TV that lit up social media” signed by Bruno Vespa, published by the newspaper The Morning (and in other newspapers) and dedicated to the at least controversial advert of a well-known supermarket chain that uses the supposed sadness of the children of separated couples to promote the sale of its products.
Regardless of the positive assessment of the commercial in question, an assessment legitimately expressed by Vespa in his editorial and with which one may or may not agree, depending on one's personal experiences, one's sensitivity to the topic, or even one's political orientation—since it is undeniable that the commercial winks at a certain political culture—what outrages and dismays us is the dangerous and Manichean syllogism according to Vespa, whereby on the one hand there are those who liked the commercial and therefore understood its positive message, and on the other there are those of the "politically correct" who, in criticizing the commercial, call into question "the very concept of the heterosexual family.".
The latter, for Vespa, would be an expression of the "new normal," one that accepts two men kissing on the Sanremo stage, that TV series have gay characters, that two people of the same sex can marry and claim the right to parenthood.
By virtue of this syllogism and by artfully manipulatively raising fears of "poor heterosexuals being isolated in the catacombs," Vespa calls to arms those who think like him, those who are in line with "the old normal"—the one that, to be clear, appreciates the rhetorical commercial that blames separating parents for selling peaches—declaring that this, against the "new normal," "is a battle worth fighting.".
What is causing outrage and dismay is precisely this tendency towards a sort of crusade that, taking inspiration from an advertisement that has nothing to do with the struggles for rights of LGBT+ people, foments hatred and social opposition, especially against homosexual people.
In a historical moment dramatically marked by episodes of hatred and violence against minorities, messages of this kind are alarming and worrying, undermining democratic stability and social cohesion, ideologically identifying an "enemy" to be fought where there is no enemy and no danger but, at most, only the legitimate demand for equal rights and equal protection (and the advert and fishing have nothing to do with it).

Our Association immediately asked the newspaper Il Mattino for permission to respond, but to date the Neapolitan newspaper has received no response. 

 
From the article That fishing on TV that lit up social media by Bruno Vespa
 
“From a technical standpoint, the commercial is very beautiful and very innovative. At two minutes, it's four times longer than regular commercials and therefore potentially very risky. The images are of great quality. The little girl's expressions are masterful (she was chosen from 170 competitors). The commercial is in absolute counter-trend.  He goes deeper. This is the first advertisement tinged with sadness. When she watches the peach pass by on the trolley, Emma's expression is sad, because all children of separated parents are sad—at least initially.”
 “I thought it was already being questioned – because it is much less widespread than it once was – the Mulino Bianco family where everyone smiles (mothers, fathers, children, grandparents). I discover, however, that 'political correctness' (very incorrect, in my opinion) calls into question the very concept of the heterosexual family. Two men can kiss in the middle of the festival Sanremo“…. “woe betide anyone who says that a gay couple should not get married and adopt a child” because it is the new normal, but as soon as the old woman shows up not with the Mulino Bianco, but with the discomfort of a little girl whose parents are separated, the social networks are inflamed. Well, this is a battle worth fighting to avoid the isolation in the catacombs of us poor heterosexuals.“.

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Articolo tratto da https://www.arcigaynapoli.org/2023/10/01/bruno-vespa-su-il-mattino-fomenta-odio-e-contrapposizione-sociale-soprattutto-contro-le-persone-omosessuali/?utm_source=rss&utm_medium=rss&utm_campaign=bruno-vespa-su-il-mattino-fomenta-odio-e-contrapposizione-sociale-soprattutto-contro-le-persone-omosessuali

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