The bond between Arcigay and NIVEA Creme will be renewed for 2026, placing the values of pride and transparency at the center.
Living one's sexual orientation or gender identity openly—with family, friends, at school, or at work—is an act of profound freedom. While it still requires a certain amount of courage, it is precisely this choice of authenticity that sparks real change, both for the individual and for society as a whole.
Coming out shouldn't be seen as an isolated moment or a critical phase to be overcome once and for all, but as an ongoing process of self-affirmation that evolves with the person. It's a journey toward authenticity that brings great freedom, but can also be accompanied by doubts and natural fragilities.
Precisely for this reason, the synergy between Arcigay and NIVEA Creme confirms the launch of #beyou, the free psychological support service, a safe space where people can listen and discuss their issues. The service is not only for LGBTQIA+ people, but also extends a warm welcome to family and friends who wish to support their loved ones on this important journey of self-discovery.
The message chosen for this edition, “Coming Out Together,” reinforces the idea that no one should feel alone: it is the very essence of the Community that NIVEA Creme and Arcigay are committed to promoting every day with determination, so that pride becomes a value shared by all.
Disclaimer: The #beyou help desk was created thanks to a donation from NIVEA Creme to Arcigay, which is in no way related to the volume of product purchases by end consumers. Thanks to the donation, it was possible to activate an online help desk at Arcigay, operating 25 hours a week, with five psychologists available. The help desk will be open and available to support you approximately from May 11, 2026, to November 30, 2026.
Through this page you can book an appointment with a professional to address the personal, relational, and psychological difficulties of coming out.