Coming Out Day 2019

 

#ComingOutDay

October 11th is the Gday World dedicated to the Coming Out, an occasion to celebrate the identities of all*. The coming orut is a delicate moment which concerns is the sphere relational be that one staff. Sabove all, it continually recurs in different situations: at home, in the context extended family (relatives, grandmothers and grandfathers, andcc), at school, with friends, nollo sport, in the workplace. Despite the difficulties one may encounter in "coming out" and declaring one's sexual orientation or gender identity, coming out is a fundamental moment in one's life starting from the relationship with oneself, because there is no greater power than becoming who one is.i is.

This year, with our campaign, we want to draw attention to the boldness of those who decide to come out into the open and reveals their superpowers. This is why the # campaignComingOutDay it does not limit itself to describing a single episode of externalization, but wants to draw attention to the courage needed to undermine the greatest fear, that of coming to terms with oneself.

Reversing the philosophy behind the most famous superheroes and superheroes in the world, who as ordinary people wear a costume to use their superpowers, in our coming out we find ourselves doing exactly the opposite, stripping ourselves of the clothes of an everyday life that does not belong to us and remaining exactly and only us, in our uniqueness.

Because, after all, we need to step up, the world needs us!

Let's remember, however, that coming out is a deeply personal moment that shouldn't be underestimated. You can be a superhero or a rational superhero and decide to show off your superpowers by handling situations individually. And if you encounter difficulties, there's always someone willing to listen and offer support.

Write us an email, if necessary, at [email protected]

How to actively participate in the campaign

In addition to spreading the word by re-sharing the content on the Facebook page, you can actively participate in the campaign by:

– Change your existing Facebook profile picture by adding the campaign frame by going to the following links:

Asexual Version Bisexual Version
Demisexual Version Gay Version
Genderfluid Version Intersex Version
Lesbian Version Non-binary version
Pansexual Version Trans Version

 

– Set up covers for the pages/profiles you find at the bottom of this page (attachments)

– Shoot a video to post on social media, with the hashtag #ComingOutDay, in which you come out

or by telling your own experience, or imagining how you would like it to be, while maintaining the narrative line of where and with whom it was done.

– Example text for post relaunch

“Since 1988, #ComingOutDay has been celebrated every year on October 11th, an internationally important anniversary that highlights one of the most delicate and important moments for an LGBTI+ person: throwing open the doors of their closet and ’coming out“ as they are.
And if we put our clothes away in the closet, when we go out we can put on those of the #superheroine and the #superhero and show them off without shame.
You can do it too!
Upload a #photo, set it as your #Facebook profile picture, choose the #frame from the @Arcigay campaign, and share it. Show everyone your #superpower.
The world needs you!
#superlesbian#supergay#superbisexual#supertrans#superintersex
PS: Remember, even heroines and heroes choose carefully how to use their powers. Coming out is a strictly personal matter. If you have any questions, email us at [email protected].”

The communication campaign for #ComingOutDay is created in collaboration with Luciana Passaro (Art Director) and Viviana Dinacci (Copy & Concept Writer).