Bologna, November 20, 2015 – “This morning, an advertising image with a discriminatory slogan against same-sex couples was posted on Melegatti's social media,” reports Gabriele Piazzoni, national secretary of Arcigay. "The company itself," he continues, "withdrew that content, issuing an apology. From our perspective, we cannot help but denounce the recurrence of these incidents, which in many cases have the aftertaste of actual communication strategies, not entirely coincidental. Apologies are important, but we must clear the air of any ambiguity: therefore, we ask the CEO of Melegatti to meet with us and verify together whether the inclusivity they explain is part of the tradition of the historic company is reflected in both language and representations, as well as in labor policies and social responsibility actions. Homophobia is not just a "communication incident"; rather, that incident reveals a culture that undermines the freedom and often even the safety of so many people. The real step forward," Piazzoni concludes, "will be if Melegatti also decides to concretely do its part in the fight against discrimination.".
