Starting in March, Cassero will host "women-only" evenings organized by Arcilesbica Bologna. On the ground floor, lesbians and women from this city (and beyond) will be able to meet and experience the pleasure and political desire of a space exclusively for women.
In recent months, Arcilesbica Bologna and Arcigay "Il Cassero" have engaged in a dialogue that has led to the affirmation, in accordance with and consistent with an autonomous and collaborative policy, of the right and necessity for lesbians to have a space, even a gathering place, with strong visibility, recognition, and self-recognition.
This policy of legitimizing and valorizing specific differences and expressiveness, inherent in the relational modalities that have always characterized the individuals and political figures present at the Cassero, finds expression, with this "event," at a time of growth for the city's entire lesbian community. A growth that we hope will bring overall enrichment to the dialogue and internal relationships of the entire city's lesbian and gay community.
In any case, the first floor will be dedicated to anyone who wants to pass through the club's premises, which will see Fiandrix DJ perform one of his unusual musical forays halfway between dance and delirium.
The day at the Arcigay Il Cassero club in Bologna will begin with another important cultural event that will shed light on the new market dynamics that see gays as an attractive and unexplored segment of the media audience.
LGBT Identity: A Target Market?
A roundtable discussion on the relationship between mass media, marketing, and the LGBT community.
In recent years, considerable attention has been paid in the United States to targeting the gay/lesbian/bisexual/transgender (GLBT) community and to television production dedicated to it. AlaEst, a media consulting firm, has conducted international research on the relationship between mass media, marketing, and the LGBT community, starting with the news that Viacom, the American media giant that owns CBS, Paramount, Blockbuster, Showtime, and MTV, is about to launch a gay and lesbian-themed channel, developed by MTV and Showtime.
The research, for the first time in Italy, systematically compiles data collected in the United States by the Gay/Lesbian Consumer Online Census, developed by OpusCommGroup (specializing in gay-oriented marketing research) in conjunction with Syracuse University and Gsociety (a company that produces gay entertainment). The Census profiles gay Americans based on sociodemographic and economic data, as well as consumption and spending on entertainment and media. The roundtable discussion aims to present the research findings and, at the same time, open a debate on the current production situation in Italy.
The day's work will compare experiences gained in this sector with those of advertisers, institutions, companies, and television executives.
LGBT Identity: A Target Market
Friday, March 28, 2003, 5:00 PM
Arcigay Il Cassero Club
Via Don Minzoni 18, Bologna
Info 051.6494416
Speakers
Domenico Baldini, AlaEst
Ninì Candalino, AlaEst
Laura Corbetta, Gay.tv
Franco Grillini, MP
Gigi Pistoia, director of the "Good As You" advertising campaign"
Giusto Toni, "Good As You", Canal Jimmy
Patriana Zancani, AlaEst
Coordinator: Daniele Del Pozzo, head of culture at Cassero