From "La Nuova Sardegna""
MILAN Gay.tv has chosen the yellow color scheme. The first free-to-air satellite channel, aimed at gay viewers—male, female, and beyond—offers young, trendy programming, far removed from hardcore and pornography. It's already on the air with a wide viewing window, and starting May 6th, it will be available from 7:00 a.m. to midnight by capturing the images with a satellite dish or by connecting to the website www.gay.tv (where you can find all the information you need to tune in).
""We want to represent the daily life of the gay community," explain those at XAT Production, the company that will invest €3 million over the next three years to capture a target audience of 22 to 40-year-olds. Six very young hosts, all around 25 years old, have been selected from five hundred auditions. They will speak Italian, but also Spanish and English, because Gay.tv's goal is to become a European TV network. Among the hosts is only one woman. "Because it's much more difficult to engage female homosexuals," explains Laura Corbetta, who handles marketing. Gay.tv offers programming for good gay men, who can also engage their moms and dads in front of this screen. There will be drama, cinema, music, and, later, talk shows.
The fiction section begins with the full version of the British series "Queer as Folk," which unprejudicedly chronicles the lives of a group of gay men from Manchester. This is a TV premiere in Italy, but it has already been a huge success in Europe, so much so that a similar adaptation is being produced in America. The film program is being curated in collaboration with the Milan International Gay and Lesbian Film Festival. Director Gian Paolo Marzi explained that all films will be in the original language with subtitles. The films were chosen from those normally banned from mainstream distribution, such as "I Think I Do" by Brian Sloan, "Hutney Popcorn" by Nisha Ganatra, "Night Falls" by Patricia Rozema, and "Eclipse" by Jeremy Podeswa.
Special attention is also given to short films and documentaries. Naturally, there will be plenty of music, in collaboration with major record labels. In addition to new releases, there will be original time travels with video clip retrospectives, featuring real archival gems. Lightheartedness, irony, and positivity are the diktat of giallo TV. Gay.tv produces programs that blend entertainment and reality. From "AM," the wake-up program, to "Kokoro," the game of musical dedications, to "Happy Hour," the interviews conducted by Marta Bigozzi during dance lessons on "5.6.7.8." There's also home economics advice in "Mai dire Mai" and shared experiences in "Quante Storie." Finally, "Voci nella notte," journeys between dream and reality in search of new perspectives and stories.
