They can be found in Bologna in the billboard spaces reserved for the indirect campaign: they are the posters of Arcigay Il Cassero featuring a large black slogan in block letters on a fuchsia background: "Long live Bologna!" A joyful and affirmative slogan that reverses the use of a term usually used as an insult and reclaims it, making it a source of pride during the election campaign.
The wild postering has colored the city fuchsia, expressing the most joyful of wishes, dusting off a verse of "Bologna" by Francesco Guccini:
Bologna is a strange lady, a vulgar matron, Bologna a respectable child, Bologna "busona", Bologna the navel of everything, you push me to a sob and a belch, remorse for what you gave me, which is almost a memory, and in the odor of the past…
Busona it's a Bolognese dialect word: busone is fennel, faggot. But busone also means lucky, someone with a good ass. And in the feminine, it also means prostitute: curvy, a pleasure-seeker..
""Bologna Busona because it's ours too - explains Emiliano Zaino, president of Arcigay Il Cassero – of one of the largest, most attentive and culturally prolific homosexual communities in Italy, a country that still does not recognize the fundamental civil rights of thousands of gays and lesbians".
The posters of Arcigay Il Cassero thus infiltrate the faces of the candidates for the municipal, provincial and European elections to warn everyone that still Italian LGBT people await the civil rights present in the majority of European countries.
