One month after the launch of the UN campaign 'The global media aids initiative', Raitre will broadcast 'Big Brother Aid' on Sunday, February 22nd, at 11:20 PM.’, a documentary film by Giulio Cederna and Paolo Novelli focusing on the strategic importance of words, communication and the media in the fight against AIDS in Africa today.
According to network director Paolo Ruffini, this is Rai Tre's response to Kofi Anna's appeal, addressed on January 15 in New York to television stations around the world, calling for an extraordinary commitment in the fight against the worst epidemic humanity has ever faced, which currently affects over 40 million people worldwide. The program's creators recalled that AIDS is a sort of Big Brother, always lurking over the African people. Not a single family hasn't suffered at least one loss related to this disease.
The documentary will be hosted by Sveva Sagramola, spokesperson for Amref (African Medical and Research Foundation). "It's a beautiful film," the host said. "It was very difficult to talk about AIDS without falling into pity, which only has a paralyzing effect, not a constructive one. This film evokes a reaction in people, precisely because it tells the story of Africa through its gems, its strong human resources." "Big Broker Aid" is part of the "Doc 3 – Authored Documentaries" series, a series of prestigious films selected from those produced by large foreign companies or independent producers.
'Big Brother Aid' also followed with interest the impact of the reality show 'Big Brother Africa' on the local population, a population which – as author Cederna recalled – 'has millions of HIV-positive people and orphans whose parents died of AIDS.' 'We were passionate – the authors explain – about the adventures of Gaetano, a real Ugandan Taricone who in recent days has been the subject of much discussion for his scandalous love story live with Abbi, the South African contestant. 'They used a condom,' they commented on the microphones of a local radio station. 'What an example of Big Brother in a country so severely hit by AIDS,' the newspapers wrote.
